Privacy Policy
Last updated: 9 August 2026
SmartMarketingTools4u Ltd (‘we’, ‘us’ or ‘our’) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal data when you visit smartmarketingtools4u.com, contact us, or interact with our advertising and marketing.
1. Who we are
Data controller: SmartMarketingTools4u Ltd
Privacy contact: [email protected]
We are the data controller for the personal data described in this policy. If you have a question about this policy or how we use your data, please contact us using the email address above.
2. The information we collect
Depending on how you use our website, we may collect:
- Contact and enquiry information: your name, email address, telephone number, business name and any information you choose to provide when you contact us or submit a form.
- Technical and usage information: your IP address, browser type, device information, pages viewed, referring page and information about how you use our website.
- Advertising and cookie information: information generated by cookies, tags and similar technologies when you consent to them, including whether you clicked an advert or completed an action on our site.
- Communications: messages, requests and correspondence you send to us.
Please do not send sensitive personal information through our website unless we have specifically asked for it and explained why it is needed.
3. How we use your information
We use personal data only where we have a lawful basis to do so. We may use it to:
- respond to an enquiry or provide information you have requested;
- discuss potential products, services or business opportunities with you;
- administer and improve our website, systems and customer communications;
- measure advertising performance and enquiries or visits;
- prevent fraud, misuse and security incidents; and
- comply with legal obligations or establish, exercise or defend legal claims.
Our lawful bases are generally our legitimate interests in operating and improving our business, taking steps at your request before entering into an agreement, complying with legal obligations, and your consent where consent is required. You may withdraw consent at any time using our cookie settings or by contacting us.
4. Google Ads and advertising cookies
We use Google Ads conversion tracking and may use Google Ads remarketing features. These technologies help us understand whether advertising leads to visits, enquiries or other actions, and may allow us to show relevant adverts to previous visitors on Google and its partner networks.
Advertising cookies and similar technologies are not essential to the operation of the website. We will request your consent before placing or reading non-essential advertising cookies. You can refuse or withdraw consent at any time through the cookie controls made available on the website. Refusing consent will not prevent you from using the core parts of the website.
Google may process data in accordance with its own privacy policies. You can also manage Google advertising preferences through Google’s advertising settings.
5. HighLevel forms, CRM, chat and automation
We use HighLevel to provide website forms, customer relationship management, chat features and marketing automation. If you submit an enquiry or communicate with us through these features, the information you provide may be collected and stored in HighLevel so that we can respond, manage our relationship with you and, where appropriate, follow up on your request.
We configure access to this information for legitimate business purposes only. We do not sell personal data.
6. Who we share information with
We may share personal data with trusted service providers that process it on our behalf, including HighLevel, for forms, CRM, chat and automation; Google, for advertising measurement and remarketing where you have consented; and professional advisers, regulators, authorities or other parties where required by law or necessary to protect our rights, safety or property. We require service providers to use personal data only for authorised purposes and to protect it appropriately.
7. International transfers
Some of our service providers may process personal data outside the United Kingdom. Where this happens, we will use appropriate safeguards required by UK data-protection law, such as an adequacy decision, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another lawful transfer mechanism.
8. How long we keep information
We keep personal data only for as long as reasonably necessary for the purpose for which it was collected, including to respond to enquiries, maintain business records, meet legal obligations and resolve disputes. The appropriate period depends on the type of information and the reason it was collected. Where we no longer need personal data, we will delete it or anonymise it securely.
9. Your rights
Under UK data-protection law, you may have rights to request access to your personal data; ask us to correct inaccurate or incomplete data; ask us to erase data in certain circumstances; ask us to restrict or object to processing in certain circumstances; request transfer of your data where applicable; and withdraw consent where processing is based on consent.
To exercise these rights, contact us at [email protected]. We may need to verify your identity before responding. You also have the right to complain to the UK Information Commissioner’s Office (ICO). Details are available at ico.org.uk.
10. Security
We use reasonable organisational and technical measures designed to protect personal data. However, no website or internet transmission can be guaranteed completely secure.
11. Links to other websites
Our website may link to third-party websites. We do not control those websites and are not responsible for their privacy practices. Please read their privacy policies before providing personal information.
12. Changes to this policy
We may update this policy from time to time. The latest version will always appear on this page with the updated date.